A primeira onda do acrílico na moda e no que viria a ser o futuro mercado de luxo aconteceu nos anos 1970 e 1980. Foram cerca de 15 anos de boas vendas e lucros interessantes que entraram em curva descendente com a chegada de outros plásticos e materiais de custo e qualidade inferior. A reviravolta começou há cerca de um ano, mas só agora, em 2010, podemos afirmar com veemência que o acrílico está de volta ao mundo fashion e ao mercado de luxo mundial e brasileiro.
Esse mercado renasceu ao convencer estilistas e designers sobre a possibilidade de incontáveis variações de cores, texturas, moldagens, graus de transparência e opacidade que fazem do acrílico um material versátil para o uso neste mercado ávido de novidades a cada estação.
Em alguns casos, encontrar o acrílico nos produtos de luxo é tarefa de garimpeiro. A pecinha charmosa pode estar em um detalhe da joia, da roupa ou do ambiente. Em outros casos, o acrílico recebe tanta atenção por parte do público que chega a surpreender o designer criador da peça e o mercado. Há cerca de um ano, esta reação tornou-se um “case” no mercado de luxo.
Em março de 2009, o designer Karl Lagerfeld, responsável pelas criações da Channel, colocou uma bolsa feita de acrílico nas mãos das modelos que desfilariam a linha Outono-Inverno 2010 na Semana de Moda de Paris. De acordo com Legerfeld, o acessório translúcido, batizado de Perspex Briefcase, era apenas um detalhe charmoso e elegante que daria ainda mais destaque às roupas. Mas ele teve um “pequeno” problema. Jornalistas e fashionistas que acompanharam o desfile só tiveram olhos para a bolsa. No dia seguinte, eram tantos comentários em jornais e sites que a marca decidiu colocar as bolsas à venda.
Fonte: http://www.indac.org.br/ - Instituto nacional para o desenvolvimento do acrílico The comeback of Acrylic
The first wave of acrylic in fashion and what would be the future luxury market happened in the years 1970 and 1980. There were about 15 years of good sales and earnings that came in interesting downslope blinded plastics and materials cost and lower quality. The turnaround began about a year but only now in 2010 we can say firmly that the acrylic is back in fashion world and the global luxury market and Brazil.
This market was reborn to convince designers about the possibility of endless variations of colors, textures, moldings, degrees of transparency and opacity that makes acrylic a versatile material for use in this market hungry for news every season.
In some cases, finding the acrylic in luxury goods is a task for miner. A charming little piece can be in a jewel detail, the clothes or the environment. In other cases, the acrylic gets so much attention from the public altogether surprising that the creator of the piece and designer market. There are about a year, this reaction has become a "case" in the luxury market.
In March 2009, the designer Karl Lagerfeld, responsible for Channel's creations, put a bag made of acrylic in the hands of the models who parade line Fall-Winter 2010 Fashion Week in Paris. According Legerfeld, attachment translucent Perspex Briefcase baptized, it was just a charming and elegant detail that would give more prominence to the clothes. But he had a "small" problem. Journalists and fashionistas who accompanied the parade had eyes only for the scholarship. The next day, so many comments in newspapers and websites that the brand decided to put the bags on sale.
This market was reborn to convince designers about the possibility of endless variations of colors, textures, moldings, degrees of transparency and opacity that makes acrylic a versatile material for use in this market hungry for news every season.
In some cases, finding the acrylic in luxury goods is a task for miner. A charming little piece can be in a jewel detail, the clothes or the environment. In other cases, the acrylic gets so much attention from the public altogether surprising that the creator of the piece and designer market. There are about a year, this reaction has become a "case" in the luxury market.
In March 2009, the designer Karl Lagerfeld, responsible for Channel's creations, put a bag made of acrylic in the hands of the models who parade line Fall-Winter 2010 Fashion Week in Paris. According Legerfeld, attachment translucent Perspex Briefcase baptized, it was just a charming and elegant detail that would give more prominence to the clothes. But he had a "small" problem. Journalists and fashionistas who accompanied the parade had eyes only for the scholarship. The next day, so many comments in newspapers and websites that the brand decided to put the bags on sale.
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| A bolsa Chanel que surpreendeu no desfile da semana de moda de Paris |
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| As bolsa com alças em acrílico criadas pela designer italiana Melissa Agnoletti |
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| Banco Flexus, desenhado por Pedro Useche |
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| Design: Kartell |
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